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The Olsen twins created their fashion line named “The Row” in 2007. It was named after London’s Savile Row. Savile Row is a shopping street in central London famous for its traditional men’s tailoring. The style of the line is sophisticated and elegant with simple, luxurious lines. They will be bringing some of this luxury to the shoes at TOMS. The basic canvas shoe TOMS is known for will be dressed up with higher-end materials. The collection will be available in plaid, wool, cashmere, and herringbone and will retail between $98 and $150 dollars. The new TOMS the ROW Collection is now available. All this is part of the Toms Shoes Fall Collection check out all the new styles.
The Row Collection for a limited time till August 19, 2011
Italian wool and cashmere blends join together for comfort and natural beauty. This unexpected, limited collaboration marries The Row’s always-respectful nod to bespoke tradition and desire for modern clean lines with TOMS’ classic silhouette.
The Shoes in the Row Shoe Collection include
- Lining made of 100% lamb leather for soft, breathable comfort
- Black suede insole with cushion for comfort and refined finish
- Latex arch insert for added support
- One-piece outsole for flexibility and durability
TOMS The Row’s Alexandri Classic Shoes
TOMS + The Row for Alexandria Classic is made with Italian wool and cashmere for luxurious comfort and natural beauty
TOMS The Row’s Hayden Classic Shoes
TOMS + The Row for Hayden Classic is made with Italian wool and cashmere for luxurious comfort and natural beauty
TOMS The Row’s Larry Classic Shoes
TOMS + The Row for Larry Classic is made with Italian wool and cashmere for luxurious comfort and natural beauty
Mary-Kate and Ashley wanted to collaborate with TOMS because they were inspired by the company’s charity mission. Since TOMS began in 2006, their mission has been to give. While traveling in Argentina, Blake Mycoskie noticed that many children didn’t have shoes to wear. His desire to help was the starting point for his company TOMS. He took the Argentine alpargata and brought it to the United States. He then started the “one for one” program. Whenever a pair of shoes is purchased from TOMS, a pair will be donated to a child in need. Children need shoes to protect against disease, injury, and infection. If children are healthy, they are more likely to be successful students. Healthy, well-educated children can make a positive effect on the community where they live. With Mary-Kate and Ashley becoming a part of this, a little piece of high-end fashion can be given to the average consumer. Consumers can make a choice to become part of the movement. Everyday choices can improve the lives of children, and a customer can become a benefactor.